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Emitsun Solutions Skyrocketed Their Social Media Reach and Industry Influence with Our Expert Strategy
Project Overview
Emitsun Solutions (Pvt) Ltd., an established HVAC company working with major corporations and the government sector, sought to enhance its social media presence and establish brand authority. Despite their success in the HVAC industry, their social media engagement was moderate, limiting their reach and influence within the market.
Our team was tasked with amplifying Emitsun Solutions’ brand on social media, creating a high-performing and authoritative presence. We developed a comprehensive content calendar featuring a variety of content types, leveraged trending hashtags, user-generated content (UGC), and behind-the-scenes (BTS) content. Additionally, we focused on personal branding for the CEO to humanize the brand and connect with the audience on a deeper level. As a result, the company’s social media presence soared, and the industry took notice. Their organic reach increased by 100% per month, significantly boosting their visibility and engagement.
The Product / Service
Emitsun Solutions (Pvt) Ltd. specializes in HVAC solutions, providing services to major corporations and government entities. Their offerings include installation, maintenance, and repair of heating, ventilation, and air conditioning systems. They cater to large-scale projects and complex installations, ensuring efficient climate control solutions for a variety of environments.
The company’s clientele includes businesses that require reliable and robust HVAC systems to maintain optimal working conditions. Emitsun Solutions prides itself on delivering high-quality service, leveraging advanced technology and skilled technicians to meet their clients’ needs.
Image Description: A portfolio of HVAC projects completed by Emitsun Solutions, showcasing their expertise and range of services.
Identify the Core Problem
The core problem facing Emitsun Solutions was their limited social media presence, which hindered their ability to establish brand authority and reach a broader audience. Despite their strong market position and successful track record, their social media channels were underutilized, resulting in:
Low Engagement: The content being posted was not resonating with the audience, leading to low engagement rates.
Limited Reach: Their social media reach was minimal, preventing them from attracting new clients and industry recognition.
Inconsistent Branding: The lack of a cohesive content strategy led to inconsistent branding, weakening their overall message.
Minimal CEO Presence: The absence of personal branding for the CEO meant missed opportunities to humanize the brand and build trust with the audience.
The Goal & The Strategy
Our primary goal was to transform Emitsun Solutions’ social media presence into a powerful tool for brand authority and audience engagement. We aimed to achieve this by:
Increasing Engagement: Crafted content that resonates with the audience and encourages interaction.
Expanding Reach: Utilizing strategic tactics to organically grow their follower base and increase organic reach.
Building Brand Authority: Establishing Emitsun Solutions as a thought leader in the HVAC industry through consistent and high-quality content. We also started a newsletter on Linkedin titles “HVAC EXPLAINED”
Strengthening Brand Identity: Creating a cohesive content strategy that reinforces the brand’s values and message.
Enhancing CEO Visibility: Elevating the personal brand of the CEO using YouTube to build trust and connect with the audience on a personal level.
Client Details
Emitsun Solutions, Islamabad Pakistan
Service Provided
Social Media Marketing
Project Timeline
Started in Jan 2024 - on going.
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