Leads Campaign - Case Study

From Zero to 17 Million PKR: Arco Engineering Won 4 Major Projects in Just 90 Days

Project Overview

Arco Engineering, a reputable Pre-Engineered Buildings (PEB) and steel structures company in Pakistan, faced significant challenges in the highly competitive post-Covid market. Despite having over a decade of experience and a diverse portfolio that includes Marquees, Industrial Sheds, Dairy Farm Sheds, Warehouses, Control Sheds, and factory sheds, the company struggled to secure new projects. The intense competition and economic downturn had left Arco Engineering without any new projects for several months.

To address this issue, our team was tasked with creating a targeted marketing strategy that would help Arco Engineering regain its foothold in the market. We developed a compelling video ad tailored to a localized audience and launched a Facebook ad campaign. This strategic approach aimed to generate high-quality leads and convert them into substantial projects. The results were impressive: within the first 20 days, the campaign generated over 200 leads, leading to a project worth over PKR 3.3 million. Over the first 90 days, the company secured four projects totaling PKR 17 million, with a modest ad spend of PKR 50,000 and a conversion rate of 3%.

The Product / Service

Arco Engineering specializes in designing and constructing high-quality Pre-Engineered Buildings (PEB) and steel structures. Their services cater to a variety of needs, including Marquees, Industrial Sheds, Dairy Farm Sheds, Warehouses, Control Sheds, and factory sheds. Each project is customized to meet specific client requirements, ensuring durability, cost-effectiveness, and timely completion.

The company primarily serves B2B clients, including industrial firms, agricultural enterprises, and commercial businesses. Arco Engineering’s products are designed to provide robust and flexible solutions for various structural needs. Their expertise in steel structures ensures that each building is engineered for maximum efficiency and longevity, making them a trusted partner in the construction industry.

Identify the Core Problem

The core problem Arco Engineering faced was the inability to secure new projects in a highly competitive market post-Covid. Despite their extensive experience and proven track record, the economic downturn and increased competition had severely impacted their ability to win contracts. Researching user reviews and industry feedback revealed several pain points contributing to this issue:

Economic Uncertainty: The post-Covid economic climate made businesses hesitant to invest in new construction projects, leading to a reduced demand for Arco Engineering’s services.
Intense Competition: The market was saturated with competitors offering similar services, making it challenging for Arco Engineering to stand out.
Lack of Digital Presence: Prior to our intervention, Arco Engineering does not have any digital presence and marketing strategy.
Traditional Marketing Methods: The company relied heavily on traditional marketing methods, which were less effective in the current digital-centric environment.
Delayed Decision-Making: Potential clients were taking longer to make investment decisions due to the uncertainty and financial constraints post-Covid.

The Goal & The Strategy

The primary goal of our project was to reinvigorate Arco Engineering’s project acquisition pipeline by leveraging digital marketing strategies. Specifically, we aimed to generate high-quality leads and convert them into substantial projects within a short timeframe. The key objectives were:

Lead Generation: Create and implement a digital ad campaign to generate a significant number of leads.
Conversion Optimization: Ensure that the leads generated were of high quality and had a high potential for conversion.
Brand Visibility: Increase Arco Engineering’s online presence and brand recognition within their target market.
Cost-Effective Marketing: Achieve the above goals with a minimal marketing budget, ensuring a high return on investment (ROI).
Market Penetration: Establish Arco Engineering as a leading choice for PEB and steel structures in the competitive market.